The Coal Yard Cafe
A Marketing Plan
Marketing Plan Deck
A full marketing plan pitch deck for Ithaca’s Coal Yard Cafe.
Features include a Situational Analysis, Competitor Analysis, Perceptual Map, and a Marketing Mix (Product, Price, Place, Promotion).
The Marketing Plan
A full marketing plan for Coal Yard Cafe, created for my Fall 2025 Principles of Marketing course.
Includes a full situational analysis, company analysis, target market research, and information on the marketing mix (product, price, place, & promotion).