Magic Spoon Campaign
As the final project for my Advertising and Brand Experiences course, I was tasked with a team to create a new campaign for a brand of my choice. I chose the cereal and granola company Magic Spoon. I was drawn in by their colorful and inviting presence, and thought it would be fun to explore expanding their brand. Our goal was to increase brand awareness and sales in our target audience of people ages 18-34.
We decided to center the campaign around the idea of the dream-like designs on the packaging and the health benefits of the cereal. This led us to our slogan: "Where sweet dreams meet smart choices."
Enjoy my contributions to the project!
Pitch Deck
A full pitch deck for Magic Spoon’s newest advertising campaign.
Features include Primary and Secondary Research, Competitor Analysis, Mock Advertisements, Media Planning, and Brand Activations!
Mock Digital Radio Clickable Ad
I created this Advertisement for digital radio sites such as Spotify or Pandora. The advertisement includes a banner with Product imagery, persuasive body copy, and a call to action. The platform’s features also allow space for a logo, slogan, and a clickable call to action.
Rich Digital Instagram & Facebook Story Ad
I created this Advertisement with a vertical Instagram or Facebook story in mind. The advertisement features product imagery, persuasive body copy, and a clickable call to action.
Rich Digital Instagram & Facebook Ad
I created this Advertisement with a square Instagram or Facebook post in mind. The advertisement features moving product imagery, persuasive body copy, and a clickable call to action.