Tinder Advertising Campaign
As a project for my Advertising and Brand Experiences course, I was tasked with a team to create a new campaign for the popular dating app, Tinder. Our goal was to create an original campaign to entice 18 - 24-year-olds to download the app.
We decided to center the campaign around the idea of 'playing' Tinder like a game... which led us to our slogan: "Play the game, find your flame".
Enjoy my contributions to the project!
Pitch Deck
A full pitch deck for Tinder’s newest advertising campaign.
Features include Target Audience Profiles, Single-Minded Proposition, Mock Advertisements, Media Planning, and Brand Activations!
OOH 1 - Crossword inspired transit bus stop advertisement
OOH 2 - Word Search inspired transit bus stop advertisement
OOH 3 - Crossword inspired transit bus advertisement
OOH 4 - Chess inspired transit billboard advertisement